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Erin Cook @sharkgirlfitness

A closer look at the MPB ‘Change’ TV advert

Published 24 January 2022 by MPB

Our TV advert, which aired across the UK, US and Germany, encourages more visual storytellers to choose used photo and video kit. In this article, let’s meet the photographers featured in the video.

There were so many amazing and iconic images used to make this advert possible, including some photography created by the MPB team. We’d like to thank all the photographers involved who allowed us to display their work. Now, let's take a closer look at some of the images and the photographers who created them.

Jennifer McCord @jrcmccord

A photo, a single moment can change the way we feel.

Photo by portrait and lifestyle photographer Jennifer McCord @jrcmccord who specialises in capturing the true energy of the humans she photographs.

Dick @dickdaydraghag

One image can change the way we see ourselves.

Self portrait by Dick @dickdaysnaps from MPB. Alongside being an amazing photographer, Dick is also a talented drag performer @dickdaydraghag—well-known in Brighton’s alternative drag scene.

Cornell Watson @cornwhizzle

A single picture, a moment, can change us.

This image by Cornell Watson @cornwhizzle demonstrates the importance of family, representation and photography in the Black community.

Erin Cook @sharkgirlfitness

Put camera kit in more hands, sustainably.

An amazing shot captured by underwater photographer Erin Cook @sharkgirlfitness of her husband @deanocook.

Duane @duanegaray

A picture can provoke, change history and change the bigger picture.

This photograph by Duane @duanegaray from MPB captures image-making in progress, evoking questions about how visual stories are created.

The MPB ‘Change’ advert is being broadcast on television, video-on-demand platforms and YouTube in the UK, US and Germany. Catch it on channels including Sky Arts, the Discovery Channel and National Geographic. Read more articles on the MPB blog.