MPB releases FY25 Impact Report on its Sustainability
Published 22 October 2025 by MPB
MPB is now recirculating 615,000 items of used camera kit, up 9% year-on-year
MPB achieved 100% renewable electricity and 7% reduction in carbon emissions year-on-year, powering all sites with renewable energy certificates
MPB sent zero waste to landfill, averaging 69% recycling across all sites
MPB has published its second annual Impact Report. The business reports strong sustainability progress through the period, increasing the recirculation of photo and video equipment by 9%, reaching 100% renewable electricity usage and sending zero waste to landfill.
The extensive Impact Report covers areas including environmental performance, social impact and community reach and responsible AI. It also includes the company’s first independent Value2Society assessment, quantifying the wider societal impact of its business model.
Environmental performance
MPB is now recirculating 615,000 cameras, lenses and accessories on an annualised basis, up 9% (from 564,000 the previous year).
The business has recorded a 7% reduction in greenhouse gas emissions year-on-year, largely from lower Scope 3 digital media emissions. Furthermore, MPB matched 100% of its global electricity usage with 100% renewable electricity certificates (REGOs) via Schneider Electric, thereby indirectly purchasing zero carbon electricity.
MPB has again committed zero waste to landfill, achieving a 69% average recycling rate across sites, with Brighton achieving 92%. The remaining 'mixed waste' is processed into energy via incineration.
Social impact and community reach
Nearly half (47%) of management roles are held by women, with the company recording a negative gender pay gap globally (-11.2% mean, in favour of women). While this remains positive, MPB’s goal is to achieve a 0% pay gap, reflecting complete parity across roles and levels.
MPB has supported 99 visual storytelling initiatives that focus on access, inclusion and the environment globally, reaching 176 million people and providing £805,000 in financial support.
Responsible AI
MPB has trained over 50% of its people in generative AI, guided by its dedicated AI Futures Board. These sessions built confidence, reinforced the business’ AI policy, and encouraged experimentation. MPB also tracks and will offset / remove carbon emissions from ChatGPT Enterprise usage, integrating AI within its wider sustainability framework.
As part of its commitment to authenticity, MPB does not use AI-generated imagery in any of its content. The company also advocates for creator rights, transparent data use and ethical tooling—meaning the design and deployment of technologies within clear ethical risk frameworks that protect fairness, privacy and trust.
MPB delivers net societal profit
MPB commissioned Route2 to conduct an independent Value2Society assessment, a sustainability accounting framework that measures the broader economic, social and environmental value created by a business.
The assessment, which is designed to help orientate businesses to a sustainable development trajectory, found that MPB generated a total Value2Society of £68.6 million across its operations and upstream supply chain in FY25. This was driven by factors such as employment, training, tax contributions and community investment.
In addition, Route2’s downstream case study, which analysed a representative sample of 15,540 used cameras and lenses (around 3.5% of MPB’s traded volume), found a further £13.5 million in societal profit. These stemmed primarily from affordability, income benefits of used gear compared to new, and doing so on MPB’s highly trustworthy recommerce platform. There is also a small but significant environmental benefit, with an estimated 3,600 tonnes of CO₂e avoided by buying or selling used cameras or lenses with MPB in FY25.
Matt Barker, Founder and CEO, MPB, said: “Delivering a positive impact sustainably isn’t a strand of our strategy—it is the strategy. MPB was founded on the belief that the right way to buy, sell and trade kit is also the better way for people and the planet. This year’s report demonstrates that principle further scaling in action. From recirculating more than 600,000 items of kit to achieving 100% renewable electricity and zero waste to landfill, we’re proving that circular business models can drive both commercial growth and positive impact.
“I’m proud of the progress we’ve made on inclusion, responsible technology adoption and transparent reporting, all of which strengthen the trust our community places in us. The opportunity ahead is to go further: to make recommerce the default choice for creators everywhere, and to keep pushing what sustainable innovation within the industry can achieve.”
Read the full MPB Impact Report