One image can change us #ChangeGear

Introducing MPB's first TV campaign

Today we launched our new TV advert, encouraging more photographers, videographers and content creators to choose used. This advert will be airing across our core markets in the UK, US and Germany. This advert is part of a new brand campaign called Change.

Sophie Collins, our Chief Marketing Officer at MPB, comments: “At MPB we know the importance of imagery; without visual storytelling, a story is half told. For centuries people have used photography to capture some of the world’s most important issues and having access to the right cameras, lenses and accessories are essential to this. This campaign reminds people that they can get their hands on kit in a more sustainable and affordable way.

“This is a huge moment for MPB and we’re incredibly excited to showcase the fantastic work of our talented colleagues through this campaign. We’re a company of visual storytellers and it’s important to us that this campaign encapsulates exactly what MPB is all about. By sourcing internally as well as from photographers we’ve featured across our MPB channels, we’ve really brought our commitment to opening up the world of visual storytelling to life, which is something we’re really proud of.”

Our circular model sees hundreds of thousands of used cameras, lenses and accessories put back into play for photographers and videographers around the world. The quality of this kit remains high throughout its long lifespan and unlike most consumer electronics, cameras and lenses are backwards compatible so MPB wants to keep them in circulation. Ultimately, kit is built to last so it’s important that it’s not left on the shelf.

“The Change campaign is designed to encourage people from all walks of life to get their kit out and use it or get it into the hands of someone who will. There are many famous moments from history, visually captured, that have inspired change and we want to see that continue,” said Collins.

MPB’s new advert will run from 13 September to 31 October and will be shown across OTT and VOD platforms and YouTube in the UK, US and Germany on channels including Sky Arts, Discovery Channel and National Geographic.

Are you thinking about upgrading? Sell or trade in your camera kit.