Summer Sees Sony Popularity Surge (August 2024)
Published 31 October 2024 by MPB
The popularity of Sony cameras has increased during the summer of 2024, highlighting the brand’s significant presence in the market. According to our most recent data, 21% of cameras traded on the MPB platform in July were Sony—up from 16% in April. The increasing popularity of TikTok, vlogging and the growing interest in capturing high-quality images have contributed to Sony’s appeal among photographers, creators and hobbyists. Here we take a look at some of the main factors in Sony’s summer popularity.
The Appeal of Sony's Crop Mirrorless Range
Sony’s crop-sensor mirrorless range stands out as one of the factors behind Sony’s success this summer. These cameras are favoured for their balance of portability, performance capabilities and affordability catering to an audience ranging from enthusiasts to photographers. The Sony A6100 series is particularly renowned for its autofocus functionality, image quality and compact design that has resonated well with users. The crop sensor cameras are well suited for photography genres like street, sports and wildlife photography making them companions for summertime activities.
Furthermore, continual enhancements and updates, such as battery life and upgraded viewfinders, have ensured that Sony remains competitive in the market while maintaining its appeal. The Sony A6400 has really caught the attention of travellers and vloggers looking for a powerful camera that can handle shooting situations. Popular zoom lenses—such as 16-50mm, 18-135mm, 55-210mm and 70-350mm (effectively giving you a range of 24-525mm)—also help complement a travel-friendly setup to cover almost any scenario. With more people travelling and sharing their adventures in the summer, it's no wonder that Sony gear is flying off the shelves.
The Longevity of the Sony Cyber-shot RX Series
The Sony Cyber-shot RX series has also contributed to this summer’s popularity. Since its revamp in 2012, the RX series has maintained its reputation as a choice for premium compact cameras, with each new generation improving upon its predecessor’s strengths. What sets the RX series apart is its 1-inch sensor, which delivers image quality in a small package. This blend of portability and top-notch performance makes the RX series a favourite for those who need a camera on the go.
Older models in the series continue to be popular, showcasing their lasting appeal and value for money. During the summer season, when many individuals are on the move and in search of a versatile camera, the RX series stands out as an option further increasing its popularity.
The Emergence of Sony’s Vlogging Cameras (ZV Series)
Introduced in 2020, the ZV series quickly captured the attention of content creators. Tailored for vloggers, these cameras feature a flip-out screen, advanced autofocus capabilities and built-in microphones, making them perfect for capturing high-quality video content on the go.
The introduction of the Sony ZV-1 II in May 2023 has only added to this momentum. Building upon its predecessor’s strengths, the ZV-1 II offers improvements such as enhanced stabilisation and additional video modes. This has made it more appealing to the increasing number of creators seeking a camera capable of producing professional-grade footage without extensive post-production requirements. The presence of models like the Sony ZV-1 and Sony ZV-E10 in the used market has also made vlogging cameras more accessible to a broader audience.
The rise in Sony camera sales during the summer of 2024 can be credited to a mix of product offerings and good timing. Sony’s knack for serving market segments with its crop mirrorless range, the enduring popularity of the Cyber-shot RX series and the targeted appeal of the ZV series for content creators have all contributed to its increased sales performance.
In addition to all of this, the Sony A7 III continues to be a favourite line for many buyers, and the Sony A7 IV has just made its way into our Top 10 Sony camera bodies list.
Although there is a current trend for small travel-friendly setups, the desire for full-frame mirrorless cameras is ever-present. With Sony’s 2024 development of the Sony A9 III—the first full-frame mirrorless camera with a global shutter—the brand's popularity looks like it will continue across all types of creators.
With more individuals delving into photography and video during the summer season, Sony’s diverse camera lineup ensures there's something for everyone—which all contributes to the brand’s success.
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