Fixed-Lens Cameras Drive Global Market Growth in 2025

• Global camera shipments grew 6.6% in 2025, with total market value growing by 4% to just under $20bn

• Fixed-lens cameras emerged as the fastest-growing segment, now accounting for just over a quarter of all new cameras shipped globally

• Shifting product mix and fewer entry-level model releases are reinforcing the role of accessible, circular routes to high-quality equipment

New data from the Camera & Imaging Products Association (CIPA) shows the global new camera market continued its steady growth trajectory in 2025, with unit shipments growing 6.6% year-on-year while overall market value grew to just under $20bn.

In 2025, volumes of Digital Interchangeable Lens Cameras (DILC), including mirrorless and DSLR models, increased by around 6%, while lens volumes grew by approximately 3%. Despite sustained underlying demand throughout the year, value within the interchangeable-lens segment remained broadly flat, as pricing dynamics in some markets offset volume gains.

Against this backdrop, fixed-lens (compact) cameras emerged as the standout growth story of 2025. CIPA data shows compact camera shipments increased sharply by 30% year-on-year, with market value rising at an even greater pace of 49%. Fixed-lens cameras now account for 26% of all new cameras shipped globally.

This growth reflects rising demand for premium fixed-lens cameras that combine advanced specifications with highly portable form factors.  From high-end compacts to APS-C and medium-format fixed-lens models, these cameras offer flexibility and performance that complement interchangeable-lens systems rather than replacing them. The premium nature of many new fixed-lens models has also driven higher average selling prices in this category, reinforcing their growing importance within the overall camera market.

Across the wider market, product mix played an increasingly important role in shaping performance in 2025. Mirrorless camera volumes continued to grow, with shifts in model mix influencing how value accumulated across the category. MPB analysis suggests this reflects fewer entry-level releases and more considered purchasing decisions, reinforcing the importance of trusted used platforms in broadening access to high-quality equipment.

Looking ahead to 2026, MPB expects the new camera market to continue delivering single-digit year-on-year growth in both volume and value, supported by continued demand across both cameras and lenses. Premium fixed-lens cameras are expected to remain an important growth driver, complementing ongoing strength in interchangeable lens systems and reinforcing the role of trusted used platforms for photographers seeking flexibility and value.

Commenting on the data, Matt Barker, CEO of MPB, said:

“2025 was another strong year for the camera market, with broad-based growth across mirrorless cameras, premium lenses and fixed-lens models, which have become an increasingly important part of the category. We continue to see content creator demand evolve, with kitbags expanding to include a wider range of specialist and premium equipment.”

“This evolution of demand underpins the importance of platforms like MPB. By offering access across categories and price points, we help creators build the kitbags they need to compete in today’s creator economy, without compromising on quality or performance.”