Rode Videomic with Rycote Lyre Shockmount

With the explosion of DSLR Videography RODE sought to build the microphone that would put an end to in-camera-microphone woes. Make unworthy audio a thing of the past: the Rode VideoMic is a cold-shoe mounted shotgun microphone with a Rycote Lyre shockmount. The most important thing of course is that the audio is spot on and thanks to shotgun microphone technology you can re-address the balance of ambient audio by focusing the tight pickup pattern on your subject. The result is a smooth natural sound with naturally muted ambient sounds and clear focused subject sounds! Isn't it time the sound quality of your videos was the same standard as the picture quality.